Launch Edition - Future value

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Post by Megane » Wed Sep 21, 2022 7:16 am

I have been on the priority list for the launch edition and now they have extended the deadline to 31 October to book a launch edition which i understand is to ensure customers can test drive the car. It shows that the Launch edition has not been as popular as initially imagined with people rushing to book. Does anyone think this is clever marketing to make more Launch edition cars and what really is the benefit of that model.

Also what are the real differences compared to techno. Anything missed?

1. Harman Kardon stereo
2. Different design Alloys ( but same 20 inch)
3. 360 view camera
4. Digital rear view mirror.

And we pay £1500 more for the privilege.

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Post by Rob » Wed Sep 21, 2022 1:23 pm

It is without doubt clever marketing, releasing something limited like they have here with the exclusive wheels and gold bits on the design.

I guess if its worth it comes down to personal choice and as for future value - this depends on how you are funding it.
If you're buying cash say, would you get the extra £1500 back when you come to sell, no. You might get a bit more and it might be easier to sell if its desirable.
If you're leasing or PCP or something like that. Future value should be built into your payments so you shouldnt need to worry?

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